Julie Roth has been creating powerful content strategies for 15 years, engaging business audiences, internal audiences, and consumer audiences to meet goals in a range of industries. 

Accomplishments

As Willis’s first Director of Digital Marketing and Communications, Julie developed a content marketing strategy that drove engagement and leads with a sharp focus on the audience. Her leadership inspired some three-dozen executives to contribute to a daily blog, which quickly led the industry with 40,000 page views per month in four languages. 

More recently, her audience focus enabled Julie’s internal content strategy to increase global page views by 455% and newsletter engagement by 200% as Accenture's Global Internal Communications Lead. This, after increasing Accenture Strategy's newsletter open rate by up to 29% per quarter through rigorous A/B testing.  

Julie's still proud of her achievements for Oxfam International earlier in her career. Her video script for Will.I.Am, Scarlett Johansson, and John Legend was viewed almost 300,000 times its first month. Her team of international bloggers influenced the global conversation about a G8 Summit, generating nearly 13% of all tweets about the event.  

What she's like to work with

Throughout her career, Julie’s leadership skills have given her an influence far beyond her role, elevating the excellence and effectiveness of teams and leaders across the company, through community-building, training, and counsel. More than one leader has said, "You made me better." Direct-reports often call her "the best boss I ever had."

Julie is never happier than when she's solving a problem. Combing through data to find the key to an audience's heart. Crafting just the right narrative for a brand. Leading a team to innovate a way to reach a new goal. Teaching others how to — well, how to do almost anything at all.

Her top Gallup strengths are Strategic, Learner, Achiever, Relator, and Ideation.

Education

Julie holds a master’s degree in English from New York University. Her bachelor’s degree from Allegheny College was also in English, accompanied by minors in graphic design and history. She is currently working toward accreditation in generative AI prompting from Villanova University.

Outside of work

Julie is a member of the International Association of Business Communicators (IABC). She is also an active member of a major U.S. political party, getting out the vote each election season and training others to do the same. 

With very little prompting, she will bend your ear about her young Shih Tzu, the Pittsburgh Steelers, or the latest book, article, or podcast she's consumed. 

She lives in New York's Hell's Kitchen.